To keep asking why. Peeling away the layers until the underlying truths are visible.
I like to work closely with clients throughout every step of a project. From the initial briefing to the final report and presentation.
They appreciate that I’ll be directly involved – their main point of contact, often working as an extension to their own team.
Hands-on also means taking the research and providing assistance to put it into action. For example, running strategic workshops with senior leaders or creating frameworks for my clients to implement change.
Whenever possible, I recommend combining research approaches to build a broad and deep understanding of the issues.
Beginning with intelligently designed, well-managed research is the first step. But it’s in the analysis, interpretation, and recommendations where the real value lies.
Getting deep inside organisations and projects
As an independent consultant I bring a fresh perspective – asking curious, open-minded and impartial questions.
I’m comfortable challenging clients on their assumptions and hypotheses – to be sure that the research is designed to answer the right questions.
I value simplicity and transparency
Good market research can make sense of complex, multi-dimensional issues. But what it delivers should be simply argued, well-articulated and offering clear direction.
A wider network
Having the right connections.
For some projects I will take on every element – from the initial briefing to the final report and presentation.
But it’s often the case that I need to assemble one or more experts to create a tailored project team. Over the years I’ve built up an extensive network of contacts across many different countries. Experts I’ve worked with and can rely upon. These virtual teams mean that I can access exactly the right people for a given project. Hand-picking the expertise to ensure that clients are only paying for the resources they need.
But no matter what the scope or scale of the project, I will always be the main point of contact for my clients.
Asking the right questions
The best questions can re-frame things. Enabling us to think differently about problems.
I really like this quote from Charles O’Malley: ‘A good question contains greater wisdom than a good answer. Answers usually promise a fixed reality. While questions recognise the ever-shifting, ever-changing complexity of life. Questions invite an attentiveness to the present moment – what is really, really going on here?’
By asking a question differently, we open the way for a different answer
In effect, the better the questions, the better the answers. And the better they can help us make good decisions.
Sometimes, research encourages us to post-rationalize our decisions. The problem is that these decisions may well have been based upon feelings and intuition.
Exploring these emotions can be critical to our understanding, but if we are not careful they can be lost in the research process.
In short, framing questions in the right way will invariably lead us to a more meaningful interpretation.