Childhood obesity research

The context

Childhood obesity research on behalf of a national healthcare provider. To help them understand how to better address a growing problem amongst school-age children.

The solution

I undertook an in-depth qualitative study of attitudes towards health, diet, lifestyle and responsibility. The project explored the views of parents, children, teachers and healthcare professionals. A combination of personal depth interviews and focus groups was used.

The deliverable

The report identified a number of contributory factors behind the rising childhood obesity levels. It made clear recommendations for a communications strategy to change peoples’ perceptions and behaviour.